Okay drama queens (and kings)—get ready, because your screen time is about to skyrocket. There’s a new streaming obsession in town and her name is Vigloo. Born in Korea and dripping in cash (we’re talking $86 million from the gaming moguls behind PUBG), this vertical drama app came to the U.S. in July 2024 with one goal: dominate your lunch breaks, bathroom scrolls, and “just one more episode” moments.
And if you’ve been caught bingeing Lust for My Sister’s Killer while waiting in line for coffee—you’re not alone. 👀
🎬 What Even Is Vigloo? Think: Soap Opera Meets Swipe Culture
Vigloo isn’t your grandma’s streaming service—and it’s definitely not Netflix. This baby is built for phones. Every show is filmed in vertical, episodes are 90 seconds to 2 minutes long, and plot twists drop harder than your ex’s texts at 2AM.
It’s like your favorite telenovela married your TikTok feed and had a dramatic, unhinged baby.
With titles like The Billionaire Cowboy’s Runaway Bride (yes, that’s real) and Escaping the Bridezilla, Vigloo knows exactly what it’s doing: pure, juicy chaos. Big fonts. Big betrayal. Big cliffhangers. The kind of stories that make you say, “Okay fine… one more episode,” five episodes ago.
📊 Who’s Watching? The Answer Might Shock You
Think it’s all teenagers on this app? Nope. The gag is: 70% of Vigloo’s U.S. viewers are over 35. That’s right. Your cool aunt? Vigloo addict. Your coworker Karen? Secretly caught up on Deadly Vows in Dallas.
And it makes sense! These mini-dramas are snack-sized and drama-drenched—perfect for busy adults juggling work, errands, and endless Zooms. You don’t need a 30-minute commitment. You need a two-minute scandal while microwaving leftovers.
💅 Is It Trash TV? Absolutely. Is It Genius? Also Yes.
Some critics are clutching their pearls, calling it “low-brow” or “content junk food.” But babes, that’s the point. It’s engineered chaos. Vigloo knows exactly what it’s serving—and we’re eating it up.
Behind the scenes, they’re producing in bulk: 40 to 60 episodes per series, filmed fast, edited faster, and dropped like hot gossip. It’s not sloppy—it’s strategic. These stories are algorithm-friendly, emotion-packed, and designed to keep your thumb swiping.
🤑 So What’s the Real Game Plan?
Vigloo’s not just here to flirt. It’s making a full-blown power move. With vertical film platforms like ReelShorts, Short Max, and Galatea circling the same space, Vigloo’s throwing down the gauntlet with one thing they’ve got that others don’t: K-drama hustle, global design, and serious cash.
But here’s the tea: most of its shows are still made outside the U.S. And as vertical film gets hotter, American creators are asking—will they get to play, or are they just watching from the sidelines?
🔮 Is Vigloo the Netflix of Vertical? Or Just a Fad in Full Beat?
Too soon to call it. But with over 100 English-language originals planned before 2025 calls “cut,” one thing’s for sure: Vigloo isn’t going quietly. It’s dramatic. It’s fast. It’s weirdly addictive.
And in a world where attention spans are shorter than a vertical episode, that might be the smartest play of all.
